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Kako uspjeti
Osobni razvoj

Kako uspjeti u životu?

Kata Živković4 min čitanja
Povjerenje u sebe je prva tajna uspjeha.
Ralph Waldo Emerson


Svima nam je u cilju da budemo uspješni i ostvareni ljudi u privatnom i poslovnom životu. Ipak, ne uspijevaju svi u tome. Koja je tajna uspjeha i kako je primijeniti? U nastavku teksta donosimo ti odgovor na ovo važno pitanje.

Kroz čitavu povijest nalazimo utjecajne ljude koji su ostvarili neku veliku ideju. Braća Wright, Martin Luther King, Elon Musk i Bill Gates samo su neki od njih. Zašto je ostvarenje cilja uspjelo njima, a ne mnogim drugim ljudima s velikim idejama? Postoji puno ljudi koji imaju iste ideje, koji su kroz povijesti imali i bolja sredstva za njihovo ostvarenje, ali nisu ostavili gotovo nikakav utjecaj i njihov je pothvat neslavno propao.


Što to ima Elon Musk da ja nemam?


Simon Sinek, autor i motivacijski govornik, predstavio je ideju Zlatnog kruga kao odgovor na ovo pitanje. Vanjski dio Zlatnog kruga odgovara na pitanje što, srednji na pitanje kako, a unutarnji na pitanje zašto. Sinekovim riječima: 

Svi znaju što rade, neki znaju kako to rade, ali malo ljudi znaju zašto to rade. 


Zlatni krug


Uzmimo za primjer neku prosječnu tvrtku. Većina njih počinje s pitanjem što i kako, a tek onda s pitanjem zašto. Nerijetko ovo zadnje u potpunosti zanemare.

Primjer: “Mi smo N.N. nudimo personalizirane tarife prilagođene vašim potrebama po najpovoljnijim cijenama.” 

To je način na koji često funkcioniraju marketing i naša svakodnevna komunikacija. Mi kažemo što radimo, kako to radimo drugačije i bolje i očekujemo reakciju. Zato Sinek naglašava, ljudi ne kupuju tvoje što nego tvoje zašto.


Je li tvoja svrha “jeftina” reklama?


Ako misliš da je odgovor na zašto -zbog profita, to nije točno. Profit je rezultat ili bi barem tako trebao biti shvaćen. Profit ne smije biti glavna svrha zašto nešto radiš jer u trenucima kada profita ne bude najčešća reakcija je odustajanje od ideje. Treba te pokretati nešto više od toga.


Umjesto “jeftine” reklame, trebaš krenuti s odgovorom na pitanje zašto. Ljudi ne “kupuju” ono što ti radiš nego razlog zbog kojeg nešto radiš. Zbog svrhe. Svrha je ono što inspirira ljude. 


Od osnivanja Tesle 2003. godine, glavna misija E. Muska je ubrzanje prelaska svijeta na održivu energiju. Da bi ostvario (kako) mora radikalno unaprijediti smanjenje potrošnje energije proizvodnjom električnih automobila (što). Jedan od primjera kako to čini je električni kamion Tesla Semi. Proizvodnja tog električnog vozila za cilj ima uštedu korisnicima najmanje 200.000 USD na milijun milja samo na troškovima za gorivo. Musk je uspješno naglasio svoju misiju koja je privukla ljude i samim time poboljšala poslovanje.


Što biologija govori o marketingu?


Ako pogledamo presjek ljudskog mozga onda ga možemo zamisliti kao podjelu na tri čimbenika. Tri su čimbenika povezana s tri točke Zlatnog kruga.

  • Neokorteks je podudaran s pitanjem “zašto”. Neokorteks je odgovoran za sva tvoja racionalna i analitička promišljanja te jezik. 
  • Druga dva središnja čimbenika čine tvoj limbički sustav koji je odgovoran je za tvoje emocije, povjerenje, odanost i sve odluke.

Zato kada komuniciraš izvana prema unutra, tj. kada krećeš sa što i kako - nema emocije, nema povratne informacije ni poticaja na djelovanje. Ti razumiješ što se događa, o čemu je riječ, ali to te ne motivira na djelovanje. 


Kada govoriš iznutra prema van, kada krećeš sa zašto onda se obraćaš točno onom dijelu koji izaziva tvoju reakciju. Taj dio upravlja emocijama, tvojim ponašanjem i potiče te na djelovanje.


Kako pronaći vlastitu misiju?


Osobna misija


Misija ili poslanje je razlog zašto radiš sve što radiš. Imati osobnu misiju usmjerava te da umjesto trenutnog osjećaja zadovoljstva težiš ka dugotrajnoj sreći i izvrsnosti. 


Neka od pitanja koje se trebaš pitati da bi pronašao/la vlastitu misiju su:

  • Tko sam ja? Koje su moje snage i slabosti? Što volim raditi?
  • Tko je osoba koja želim postati? Koji su moji životni ciljevi? Kako mogu pomoći  drugima ili doprinijeti rješavanju društvenih problema?
  • Kako stići tamo gdje želim biti? Koje navike mi nedostaju da stignem tamo?
  • Koje su moguće prepreke s kojima ću se susresti? Što će me motivirati da nastavim nakon pada?

Postoji mnoštvo alata koji olakšavaju proces pronalaženja svrhe, kako za organizacije tako i za pojedince, kao što su: Ikigai, Izjava o osobnoj misiji, shema Zlatnog kruga i dr. Upoznavanje s alatima nužan je korak za sve one koji traže svoje zašto.


Navedeni alati pomoći će ti u pronalasku vlastite svrhe kako bi postigao/la uspjeh i zadovoljstvo sa svojim radom. Ako ti treba pomoć da otkriješ odgovor na tvoje zašto, u pronalasku osobne svrhe i iskorištavanju svih tvojih talenata i snaga - tu smo kako bismo ti pomogli na putu izgradnje vlastite izvrsnosti! 


Naš tim stručnjaka uz korisne metode i alate usmjerit će te kako bi otkrio/la što je to što pokreće baš tebe. Pretplati se na naše edukacije i saznaj što ti još sve nudimo.

Još s bloga

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More Than Money: Why Financial Literacy Is a Democratic Competence

Reflections from the Financial and Economic Literacy NECE Lab, Vienna, 27–28 April 2026 When we talk about financial literacy, most people picture budgeting apps, savings accounts, and the fine print on a loan agreement. Useful things, but a narrow picture. Increasingly, educators, researchers, and policymakers across Europe are making a bigger claim: understanding money is not only a personal survival skill. It is a foundation of active citizenship and democratic resilience. That claim was the beating heart of the Financial and Economic Literacy NECE Lab in Vienna, a two-day gathering hosted by THE CIVICS Innovation Hub together with Znanje na djelu and the Erste Financial Life Park (FLiP), with the support of ERSTE Foundation. We were proud to be part of it, having Magdalena Basić Alando actively participate and present our own project, Financial Literacy for Rural Youth, and learning alongside practitioners from across the continent. This post pulls together what the research actually says, and what we saw play out in the room. The problem: too many young people can't apply what they know Start with the evidence. In the OECD's most recent international assessment of 15-year-olds, released in 2024, the picture is sobering: across the 14 OECD countries assessed, 18% of students on average do not have basic proficiency in financial literacy, meaning they cannot apply their knowledge to real-life situations involving financial decisions. The gap is not evenly distributed. Socio-economically disadvantaged students are over-represented among low performers, which risks entrenching inequality as those students become adults. In other words, the young people who most need economic confidence are the ones least likely to be given it — a pattern that maps neatly onto who feels shut out of public life more broadly. There is a hopeful flip side. Financial literacy and positive financial behaviour are linked: students with stronger skills behave more responsibly with money and are more forward-looking, with high performers markedly more likely than low performers to save. Skills, attitudes, and behaviour move together — which is exactly why how we teach matters as much as what we teach. The bigger claim: financial literacy feeds democratic participation Here is where the Vienna conversation went beyond personal finance. One of the Lab's expert speakers was Anna Lo Prete of the University of Turin, whose research sits right at this intersection — and whose work is among the clearest evidence we have on the question. Lo Prete's cross-country analysis documents a positive association between political participation — measured by the number of citizens voting in national elections — and the awareness of the trade-offs behind private and public decisions that basic financial education captures. Crucially, this is not just correlation dressed up: empirical models that control for a large set of other determinants of voter turnout indicate that financial literacy continues to have a positive and causal impact on electoral participation. Why would that be? The logic is intuitive once you see it. Understanding some economics and finance helps citizens grasp the reasons behind public intervention and weigh the pros and cons of policy proposals and agendas. A voter who understands taxation, public budgets, inflation, and debt is simply better equipped to evaluate the promises on a ballot — and harder to mislead. The catch: financial literacy alone isn't enough It would be too easy to conclude "teach kids about compound interest and democracy takes care of itself." The research is more demanding than that — and this nuance came up repeatedly in Vienna's group work. A recurring critique in the academic literature is that much mainstream financial education quietly frames citizens as consumers rather than participants. One influential analysis argues that dominant financial literacy programmes can end up promoting a limited, consumerist form of civic engagement, and that what is really needed is a critical, emancipatory civic financial literacy for an engaged citizenry able to extend and protect more robust conceptions of freedom and democracy. Scholars working on integrative economic education put the point sharply: financial literacy without civic competence remains a merely reactive skill rather than a source of genuine political agency, which is why financial literacy and civic competences should be understood as parts of a single integrative concept of economic education. The two only reach their full value when taught together — money knowledge that can read the system, not just cope with it. Europe is building the scaffolding None of this is happening in a vacuum. The policy architecture is catching up with the research. In 2023 the European Commission and the OECD jointly published a Financial Competence Framework for Children and Youth in the European Union. It is not only about interest rates and risk: alongside the four core content areas — money and transactions, planning and managing finances, risk and reward, and the financial landscape — the framework deliberately integrates cross-cutting dimensions including digital finance, sustainable finance, entrepreneurship, and citizenship. Citizenship is written into the framework by design. On the civic side, the Council of Europe's Reference Framework of Competences for Democratic Culture exists precisely to equip young people with the competences needed to defend and promote human rights, democracy and the rule of law, to act as active citizens, and to live peacefully together with others. Read the two frameworks side by side and the overlap is obvious: critical thinking, informed decision-making, and the confidence to participate. What this looks like in practice: rural youth and economic autonomy This is the gap our own project set out to close, and the reason we were presenting it in Vienna. Financial Literacy for Rural Youth: Building Democratic Resilience Through Economic Empowerment merges financial and civic education for an audience usually left out of both: young people in rural areas, who are systematically underrepresented in programmes that tend to be urban-centred. Working with our partners, the project equips rural GenZ participants in Croatia and Belgium with practical competences: budgeting, saving, investing, planning; through gamified, peer-to-peer, blended learning adapted to rural digital realities. But the design goes a step past personal finance, exactly along the lines the research recommends. Participants learn to analyse economic policies, financial products, and media narratives about money, so they can resist manipulation and make informed civic choices. The premise is that economic dependency and exclusion are themselves barriers to democratic participation, and that when young people understand how taxation, public budgets, and economic policy shape their own lives, they engage more meaningfully in democratic processes. A transnational peer exchange between Croatian and Belgian participants adds a cross-cultural, shared-European dimension, a small counterweight to the polarisation that tends to follow economic marginalisation. The pilot trainings in Croatia are already complete, with workshops in Belgium still ahead. And the methodology is being built to outlast the project and be shared amongst all stakeholders. Where the formal and non-formal worlds meet If there was one moment in Vienna that made the abstract concrete, it was the guided tour of the Erste Financial Life Park (FLiP), FLiP turns financial education into something you can walk through and touch: interactive stations where visitors make real-feeling budgeting decisions and immediately see the consequences. It is a vivid rebuttal to the idea that money education has to be dry. A theme the NECE Lab kept returning to, and one the research underlines, is the relationship between formal schooling and non-formal education. Classrooms provide reach and legitimacy; non-formal initiatives like ours provide the agility to reach underserved groups, experiment with gamified and peer-led methods, and adapt fast. The most promising path forward is not one or the other, but connective tissue between them: school systems that borrow the energy of non-formal approaches, and civic organisations whose toolkits can be picked up and used inside classrooms. The takeaway The case made in Vienna, and backed by the evidence, is straightforward but consequential. Financial literacy is not merely about helping individuals stay solvent. Done well, paired with civic competence rather than reduced to consumer advice, it strengthens people's capacity to understand the systems they live in, to resist manipulation, and to participate in the democratic decisions that shape their economic lives. In an era of rising costs, growing inequality, and declining trust in institutions, that capacity is not a luxury. It is infrastructure for democracy. We left Vienna grateful to all speakers for the intellectual grounding; to our fellow educators for the knowledge exchange and the good company; to the organisers: THE CIVICS Innovation Hub, Znanje na djelu, Erste Financial Life Park, and ERSTE Foundation, FLiP centre. The next chapter is being written in rural classrooms and community halls across Europe. We're glad to be part of it. Sources OECD (2024), PISA 2022 Results (Volume IV): How Financially Smart Are Students?, OECD Publishing. Lo Prete, A. (2024), Political participation and financial education: Understanding personal and collective trade-offs for a better citizenship, Economics Letters / ScienceDirect. Lo Prete, A., Financial education: From better personal finance to improved citizenship, Journal of Financial Literacy and Wellbeing, Cambridge Core. Arthur, C. (2012), Financial Literacy Education for Citizens: What Kind of Responsibility, Equality and Engagement?, Citizenship, Social and Economics Education (SAGE). Integrative Economic Education to Combine Citizenship Education and Financial Literacy (ResearchGate). European Union / OECD (2023), Financial Competence Framework for Children and Youth in the European Union, OECD Publishing. Council of Europe, Reference Framework of Competences for Democratic Culture (RFCDC).

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